Whitebird
The Rebranding of an Organic Wool Company.
Whitebird
A complete rebrand for Whitebird, an organic wool farming business, focused on developing a cohesive visual identity through a new logo, social media presence, and branding elements.
The Rebranding
The Whitebird project is a rebranding initiative for an organic wool farming business that emphasizes sustainability and craftsmanship. This project involved designing a new logo, creating a cohesive social media presence across Instagram, Facebook, and YouTube, and developing an extensive brand identity. Deliverables included a detailed mood board, audience personas, brand thumbnails, and logo iterations, all reflecting the company’s core values of authenticity and eco-consciousness.
