CIBC Run for the Cure
A promotional campaign concept designed to enhance engagement and raise awareness for the CIBC Run for the Cure, blending creative storytelling with digital media strategies
The CIBC Run for the Cure project is a creative campaign aimed at increasing awareness and participation in the annual breast cancer fundraiser. This project explored innovative promotional strategies through digital storytelling and interactive content, designed to resonate with diverse audiences. By leveraging dynamic visuals, engaging narratives, and targeted media channels, the campaign concept highlights the power of community and the impact of collective action in the fight against breast cancer